Director, Digital Products & Engineering
Leading product owners, UX designers, engineers, vendors, and offshore partners across B2B and B2C platforms, customer journeys, analytics tooling, CRM and data integrations, and AI-assisted digital products.
- Rebuilt product and delivery practices around clearer ownership, roadmap governance, sprint execution, backlog quality, acceptance criteria, QA, and release readiness.
- Built an AI-ready analytics and reporting platform that turns fragmented marketing, web, store, style, and reference data into governed reporting and feature-level KPIs.
- Manage more than $3M across digital platform, marketing, and technology initiatives, using customer behavior and KPI data to guide investment and roadmap decisions.
- Led B2B portal, Salesforce API, HubSpot, and customer-journey improvements that connect digital execution to retailer and consumer outcomes.